For the Media

Extra! Extra! Read all about it!

You’ll find most of what you need to know about The Classic by perusing our website. Occasionally, we’ll post an extra press release below. For more information, contact Dean at (715) 944-6677 or DeanMathwig@TheClassicHG.com.


The Classic at Hillcrest Greens Building Expansion Underway

Construction has begun on an approximate 54,000 square foot expansion to The Classic at Hillcrest Greens senior living community located in Altoona. The new four-story wing will house a combination of 36 one and two-bedroom apartments along with a restaurant and outdoor patio space, a private family dining area, and expanded activity rooms. The expansion will also allow for a reconfiguration of the community’s home movie theater and beauty salon amenities.

The Classic owner/operators Jim & Jennifer Rooney of Rooney Properties cite the ever-increasing need for senior living space in the Eau Claire area as a primary driving force behind the expansion. “Since opening The Classic in July 2015, we have seen a steady growth in the demand for high-quality senior living. Our “age in place” model that includes facilities and amenities for independent living, assisted living, and memory care has proven to be very successful as evidenced by our growing wait list,” says Jennifer. “We are also fully aware that this demand will continue to steadily increase as more and more seniors seek senior housing.”

An anticipated building completion is scheduled for Spring 2020. With the added 36 units, The Classic will house a total of 99 apartments for residents seeking independent living or assisted living services.

The Classic Creates “Vintage Room” to Help Memory Care Residents Remember the Past

For individuals with Alzheimer’s disease and other dementia-related concerns, sensory cues involving sight, sound, and touch of commonly used household items from the past can be used to rouse otherwise hard-to-reach memories. The Classic at Hillcrest Greens Memory Care community has tapped into this form of “reminiscence therapy” by converting a former general activity room into a “Vintage Room” that emulates the time period of the 1940s, ‘50s, and ‘60s.

Memory Care residents at The Classic can now talk about the “good ‘ol days” while seated at a ‘50s period dining table that is adjacent to the kitchen area featuring a 1940s gas stove, a ‘40s refrigerator, along with a kitchen sink with various old-time kitchen utensils. Another section of the room is devoted to a children’s bedroom area that includes a rocking chair, changing table, bassinet, stroller, and wooden high chair. Yet another section of the room is a laundry-theme complete with wash board, wash baskets, and clothes line. A wooden sewing machine with accompanying accessories is available for ladies to remember their days of sewing and mending. The men have not been left out as a work bench is available with tool boxes and various measuring tapes and rulers. Outside the room, is an inviting painted wall mural depicting a home’s exterior that incorporates a flowerbox and mail box.

Nearly 6 million people in America are currently living with Alzheimer’s disease today, and that number is only expected to increase as the Baby Boomer generation continues to age. While reminiscence therapy isn’t a cure, it has been shown to improve mood and curb agitation in patients with the disease. The Classic’s Resident Services Supervisor, Kelsey Schwellenbach says it’s important for residents to feel like they have a purpose and still have something to offer.“Spending time in our interactive Vintage Room takes them back to a place that they’re familiar with and they can talk about their stories and share their experiences. They are walking into the past and they love it.”

View a story about our new Vintage Room here.