For the Media

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You’ll find most of what you need to know about The Classic by perusing our website. Occasionally, we’ll post an extra press release below. For more information, contact Dean at (715) 944-6677 or DeanMathwig@TheClassicHG.com.


The Classic’s 2019 Savvy Seniors Series: Local Organic Farm Raising Awareness of Farm to Table Concept

As part of The Classic’s ongoing Savvy Seniors Series program, Suzy Sivertson from Haaken Hill Farm will present “The Farm to Table Dream Becomes Reality” on Wednesday, June 5 from 3:45 to 5 p.m.

The Chippewa Valley is increasingly adopting sustainable food growing practices in order to create a healthier community. Suzy will explain how Haaken Hill, an organic farm located in rural Fall Creek, has embraced a culture that is having a positive impact on our environment and surrounding ecosystems. The staff at Haaken Hill practices the “farm to table” concept with regenerative agriculture modeled after the sustainable principles of natural systems. Hear firsthand from Suzy how our area is undergoing a major change with regard to how food is produced and consumed.

“Savvy Seniors Series,” is a free monthly information session that is open to the general public and is held at The Classic at Hillcrest Greens. Each session features a different speaker with a message focused on enhancing the quality of life for seniors. Light refreshments will be available along with door prize drawings. Registration for the June 5 presentation is required by calling 715-839-0200 by Monday, June 3.

The Classic Creates “Vintage Room” to Help Memory Care Residents Remember the Past

For individuals with Alzheimer’s disease and other dementia-related concerns, sensory cues involving sight, sound, and touch of commonly used household items from the past can be used to rouse otherwise hard-to-reach memories. The Classic at Hillcrest Greens Memory Care community has tapped into this form of “reminiscence therapy” by converting a former general activity room into a “Vintage Room” that emulates the time period of the 1940s, ‘50s, and ‘60s.

Memory Care residents at The Classic can now talk about the “good ‘ol days” while seated at a ‘50s period dining table that is adjacent to the kitchen area featuring a 1940s gas stove, a ‘40s refrigerator, along with a kitchen sink with various old-time kitchen utensils. Another section of the room is devoted to a children’s bedroom area that includes a rocking chair, changing table, bassinet, stroller, and wooden high chair. Yet another section of the room is a laundry-theme complete with wash board, wash baskets, and clothes line. A wooden sewing machine with accompanying accessories is available for ladies to remember their days of sewing and mending. The men have not been left out as a work bench is available with tool boxes and various measuring tapes and rulers. Outside the room, is an inviting painted wall mural depicting a home’s exterior that incorporates a flowerbox and mail box.

Nearly 6 million people in America are currently living with Alzheimer’s disease today, and that number is only expected to increase as the Baby Boomer generation continues to age. While reminiscence therapy isn’t a cure, it has been shown to improve mood and curb agitation in patients with the disease. The Classic’s Resident Services Supervisor, Kelsey Schwellenbach says it’s important for residents to feel like they have a purpose and still have something to offer.“Spending time in our interactive Vintage Room takes them back to a place that they’re familiar with and they can talk about their stories and share their experiences. They are walking into the past and they love it.”

View a story about our new Vintage Room here.